Tag: TikTok deepfake scam
Kieran Lockhart
TikTok deepfake scam: Fake Molly‑Mae perfume ads duped fans
A convincing deepfake campaign on TikTok used Molly‑Mae Hague’s likeness to push a perfume called Nyla, tricking fans into buying it. The videos stitched old clips with AI‑cloned voice to fake endorsements. Similar tactics targeted other reality TV personalities. The case exposes gaps in platform enforcement and ad rules as AI-driven fake celebrity endorsements spread fast.
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